• Wide experience in European markets

Most of our team members have nearly 20 years of market research & business consulting background, mostly at senior/management positions within the largest agencies. Since 2015, we decided to focus mostly on a few market branches where we can offer the most of our experience and market understanding. These are telco/IT, energy, financial & investments markets, and luxury travel/hospitality services. Lately, we got truly fascinated with blockchain/AR technologies – we believe it to become the 4th technological revolution during the next decades and we definitely plan to get on board just now!

• Fresh, global perspective

Over the last couple of years, we’ve got to know a lot about fast-developing Asian (Singapore, Japan, Korea, Malaysia, Maldives, India, Thailand, China) & Middle East markets and we have continuously increased our interest and our presence there. That gives us precious insights into innovative ways of implementing AI, BI & big data in international organizations, but probably the biggest value is the possibility to run a business in a global, multicultural environment and get in touch with various business models.

• Creative, merged methodologies

We avoid stereotypes: “quantitative”, “qualitative”, “online”, “offline” methodologies, “internal”, “external” data – these are just old-school and artificial labels.  Our priority is always the goal we have to achieve –  then we try to mix & match the most efficient ways to get there. That had proven particularly useful during the recent pandemic time when most of the traditional research approaches appeared to be either impossible or inefficient for at least a few months.

• Holistic, contextual approach

Until we recommend any specific tool or approach –  we always start from a deep understanding of our Client’s business environment, current business situation, and future goals. This perspective stays crucial at every stage of the project, allowing us to deliver the most actionable solutions and recommendations.

• Answers, instead of just a data

Data itself it’s usually not the full answer and we even believe that sometimes too much data causes more headaches, than supports actionable business decisions. With us – it’s not a problem anymore –  we digest and simplify all the numbers analytically – to come back with a few clear business insights and recommendations.

• Long-term relationship focus

In most cases, our clients stay with us for a longer while, or… sometimes even a decade! That is why we always try to get a deep understanding of their businesses and to keep updated on what’s going on in their market environment. It is also a great pleasure to work with people we know for such a long time 😊.

• Flexibility

We know that “one size does not fit all’ in the world of insights and research. We look at each brief with a fresh eye and aim to accommodate your needs in terms of budget and timing. That kind of approach gets more and more crucial in so fast-changing business environments, that we experience nowadays. A few years ago, when we started to create a partly remote & cross-border networking scheme – it first seemed impossible but has proven for us to work well. Today, after the pandemics – it has simply become a “new-normal” everywhere, but for us – it’s a well-known-normal already! 🙂

• International networking

We’ve built over 30 international partnerships across the EU & Asia regions, to be able to work globally and collaboratively to develop the best research solutions. We are aware of how much specialization matters today, so instead of building a large structure, we prefer lean, flexible, inclusive, and more efficient networking, which gives us an opportunity to invite to our projects the top experts in a given market or niche. We value differentiation – our co-workers come from different continents, time zones and cultures, and the only “labels” we use – it’s: experience, knowledge, and dedication.

• Brainology

Above all, we value the ability to think around an issue, to question convention, and to explore possibilities. Your output is only as good as the quality of thought that goes into it, even from before the briefing stage, so we invest in staff development and training to ensure that the thinkers are able to flourish. Also, years of practical experience in various market niches and many different research & analytic techniques – give us a huge advantage in tailoring the most optimal research approach.