Wide experience in European markets
Most our team members have over 20 years’ market research & business consulting experience with European clients (primarily CEE, but also UK, Germany, France, Spain), mostly at senior/management positions within largest research agencies. Various markets and many market niches, from FMCG to IT. Since 2015, we decided to focus mostly at a few branches where we can offer the most of our experience and market understanding. These are IT/ICT, telecommunication, energy market, financial & investments markets and travel/hospitality services.
Fresh, global perspective
Since the last couple of years we’ve learn a lot about fast-developing Asian markets (Singapore, Japan, Korea, Malaysia, Maldives, India, Thailand, Middle East, China) and we continuously increase our interest and our presence there. That gives us precious insights on innovative ways of implementing business intelligence and big data into international organizations, but probably the biggest value is the possibility to run business in a global, multicultural environment and getting in touch with various business models.
Creative, merged methodologies
We avoid stereotypes – “quantitative”, “qualitative”, “online”, “offline” methodologies – these are old and artificial labels. Our priority is always what we have to achieve – and then we try to mix and match the most efficient ways to get there. It proven particularly useful during the recent pandemic time, when most of the traditional research approaches proven to be either impossible or inefficient for at least few months.
Holistic, contextual approach
Until we recommend any specific tool or approach – we always start from a deep understanding of our client’s business environment, current business situation and future goals. This perspective stays important at every stage of the project, allowing to get most applicable solutions and recommendations.
Answers, instead of just a data
Data itself it’s usually not the full answer and we believe that sometimes too much data causes more headache than supports actionable business decisions. With us it’s not a problem any more – we will digest all the numbers and come back with a few clear business insights and recommendations.
Long-term relationship focus
In most cases our clients stay with us for a longer while. That is why we try to understand their business and keep updated what’s going on in their category. It is also greater pleasure to work with people we know since some time.
We know that ‘one size does not fit all’ in the world of insights and research. We look at each brief with fresh eyes and aim to accommodate your needs in terms of geography, budget and timing. That kind of approach gets more and more crucial in so fast changing business environment and trends, as we experience nowadays. A few years ago, when we started to create a remote n cross-border networking environment – it first seemed impossible, but has proven for us to work. Today, after the pandemics – it simply becomes a new normal.
We’ve built over 30 international partnerships across the EU & Asia regions, to be able to work globally and collaboratively to develop the best research solution. We are aware how much does specialization matter today, so instead of building a large structure, we prefer flexible and more efficient networking, what gives us opportunity to invite to our projects the top experts in a given market or niche. We value differentiation – our co-workers come from different continents, timezones and cultures and the only ‘labels’ we use – are experience, knowlegde and dedication.
Above all, we value ability to think around an issue, to question convention and to explore possibilities. Your output is only as good as the quality of thought that goes into it, even from before the briefing stage, so we invest in staff development and training to ensure that the thinkers are able to flourish. Also, years of practical experience in various market niches and many different research techniques – give us a huge advantage in tailoring the most optimal research approach.
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