EMPLOYER IMAGE – ZOOM OUT
Image of the brand/organization as an employer, compared to key expectations of the the employees in the target market/branch and to images of other employers in this market. Essential tool that supports Employer Branding strategy development, implementation and efficiency monitoring.
Major values and characteristics of employer – expected in the category.
Current position vs competitors.
Key strengths and weaknesses
Recommendations of next steps to keep/improve the employer image.